WordPress Mastery
I build bespoke, high-performance platforms — not template websites. Every project is engineered to your specific goals.
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Hey, I'm Amanuel A. Wasihun
From National Strategies to Your Next Sale.
Technical SEO Expert & WordPress Architect based in Liverpool. I combine a Data Science foundation with 12+ years of high-level industry experience to build digital growth engines — not just websites.
12+
Years in Digital Strategy
110+
Projects Delivered
98%
Client Satisfaction
600%
Average ROI
## A Passion That Became a ProfessionMy journey didn't start in a classroom; it started in the fast-paced world of global aviation. While working at Ethiopian Airlines, I became fascinated by how digital systems could solve human problems.What began as building a simple HTML site for a tour operator in 2011 evolved into a career advising the Ministry of Tourism and mastering Machine Learning in Germany. Today, I merge **Human Psychology** with **Data Logic** to give UK businesses a competitive edge that standard agencies simply can't match.
Why Work with Me?
SEO Powered by Data
With deep training in data science, every decision is backed by evidence, not guesswork. I use real analytics to drive strategy.
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Used to high-stakes environments where reliability and accuracy are critical — from airlines to the Ministry of Tourism.
Learn moreJargon-Free Advice
I translate complex technology into practical business decisions. You always know exactly what I am doing and why.
Learn moreEnterprise Mindset
Security, uptime, and scalability are built into everything I design. Thinking at scale, even for SME projects.
Learn moreDirect Expert Access
You deal directly with the specialist — clear communication, zero agency overhead, faster results.
Learn moreThe Journey
From global aviation to national tourism strategy, data science, and finally technical SEO — each chapter built the skills that now serve UK businesses.
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2025 – Present
Technical SEO & Data Analyst
UK SEO Specialist · Liverpool
Applying a Technical-First mindset to help UK brands navigate complex search landscapes through data-driven insights and proven WordPress architecture.
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2023 – 2025
Data Science & ML Specialist
WBS Coding School · Germany
Completed 680+ hours of intensive training in Python, SQL, and predictive modeling. Applied machine learning to SEO strategy and analytics.
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2020 – 2023
Digital Advisor to the Minister
Ministry of Tourism · Ethiopia
Led national digital strategies and moved from managing physical passengers to managing digital search intent at a governmental scale.
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2017 – 2020
Digital Marketing Officer – Manager
Ethiopian Airlines
Led web and social strategies for global hospitality brands, including the Skylight Hotel — managing multi-channel digital presence.
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2013 – 2017
Customer Service Agent
Ethiopian Airlines
Mastered the art of understanding high-pressure human behaviour in the global aviation industry. Foundation of my client-first approach.
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2011 – 2013
First Website — Tour Operator
Ethiopia
Built my first website from scratch using static HTML for a tour operator, sparking a lifelong passion for technology and digital business.
Technical Stack & Specialisations
The Architecture
- WordPress
- HTML5 & CSS3
- JavaScript
- PHP 8.x
The Intelligence
- Python
- SQL
- Predictive Modelling
- Tableau
The Growth
- Technical SEO
- Keyword Clustering
- Google Tag Manager
- GA4 Analytics
What Clients Say
"Amanuel redesigned our website and managed our SEO and ads with precision. We noticed stronger online visibility, more inquiries from international travelers, and a smoother booking process. Excellent communication throughout."
"The website build was clean, modern, and optimized from day one. The SEO and paid ads helped us reach targeted audiences and grow our online presence. Very reliable and efficient service delivery."
"Our new website looks professional, loads fast, and represents our brand clearly. The redesign improved customer engagement and made it easier for guests to explore our tours and accommodation. Highly recommended work."
Let's Build Your Digital Future
I love partnering with businesses in Liverpool and across the UK to unlock sustainable digital growth. Book a free 30-minute consultation today.