Who We Are
This website is operated by Amanuel Wasihun, trading as Hello Amanuel, based in Liverpool, United Kingdom. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Data We Collect
Data You Provide Directly
When you contact us through the website form or by email, we may collect:
- Full name
- Email address
- Phone number (if provided)
- Business name (if provided)
- Message content
Data Collected Automatically
When you visit our website, we may collect technical data via Google Analytics 4 (GA4) with IP anonymisation enabled, including:
- IP address (anonymised)
- Browser type and version
- Operating system and device type
- Referring URLs, pages visited, and time spent
How We Use Your Data
We use your data strictly for the following purposes:
- Respond to your enquiries — to answer questions and provide requested services.
- Improve our website — analysing traffic patterns to optimise user experience.
- Measure marketing effectiveness — understanding which channels bring visitors to the site.
- Legal compliance — maintaining records as required by UK law.
We do not sell your personal data to third parties, nor do we use it for automated decision-making.
Legal Basis for Processing
Under UK GDPR, we process your personal data under the following lawful bases:
- Legitimate interests — analysing website traffic to improve our services.
- Contract performance — processing data necessary to provide requested services.
- Consent — where you have given explicit consent (e.g., cookie acceptance).
- Legal obligation — where required by applicable law.
Cookies
Our website uses cookies to enhance functionality and analyse traffic. You can manage preferences via our cookie banner displayed on your first visit.
Third-Party Services
We use the following third-party services that may process your data:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Website analytics | policies.google.com |
| Google Tag Manager | Tag management | policies.google.com |
| Trustpilot | Review platform | trustpilot.com/privacy |
| Google Fonts | Web typography | policies.google.com |
Data Retention
We keep your data only as long as necessary. After the periods below, data is permanently deleted.
Data Security
We implement robust technical and organisational measures to protect your personal data:
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, email us at wasihun@helloamanuel.com. We will respond within 30 days.
You also have the right to lodge a complaint with the ICO if you believe we have handled your data unlawfully. Visit ico.org.uk/make-a-complaint to find out more.